John Holcombe

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Tuesday
10Mar2009

Free MLM Lead Generation vs. Purchasing leads – Which is Better for You

If you are considering purchasing leads, you might consider a few things first. Not all generated leads are created equal.

 

Some lead generation companies claim to have real time leads that are only sold to a few people. Most of these leads that you get want to work at home, but are really only prospects. These prospects may only be interested in a job not an opportunity which is a big difference. Most of these leads will never spend a dime on any business opportunity regardless how good yours may be. Most of these prospects want something for nothing and are not willing to invest time and/or money. Any legitimate business takes time, hard work, and an investment. Why else would it be called a business?

 

Personally I have never heard of anyone tell me that they had much success purchasing leads. They may be out there, but I have never heard of them.

 

What is an alternative to buying leads?

 

The alternative to buying leads is to generate your own leads. By generating your own leads, the prospect has already built a relationship with you. They have seen your videos, read your blog, or visited your website, so they are starting to feel like they know you. Your prospect is also more targeted and more qualified that the purchased leads. They are probably already interested in your products and/or services otherwise these prospects wouldn’t give you their information. Purchased leads can’t do this.

 

Building your own leads are the most cost effective and the most targeted way to get quality leads. For your time and sometimes for free, you can build a list a your own leads.

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