John Holcombe

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« Use Article Marketing to Explode Your Network Marketing / MLM Business | Main | The Insider’s Secrets of Network Marketing Lead Generation »
Friday
31Jul2009

Develop a Competitive Edge in Your Network Marketing Business by Spying on Your Competition

Have you seen those network marketers that have websites which are always attracting lots of traffic? I discovered a great way to spy on your competition.

First, you must understand your competition. You must analyze the title, description, and keywords for the main page of a website that you are investigating. I would recommend viewing the source of the website. In most sites, you can view the html content of a site.

Knowing the target audience of a website will help you understand how your competition is positioned.

Another source of information I gather is the Google Page Rank. A recommended site is www.prchecker.info if you don’t want to install a Google Toolbar.

Why is Google Page Rank significant? Google Page Rank is a link analysis algorithm that assigns a numerical weighting to each element of a hyperlinked set of documents. Simplistically, the higher the Google Page Rank score, the better your page ranking will be.

Finally, the most important way to spy on your competition is what sites are linking back to the site you are investigating. This is often called backlinking. Search engine optimization mainly revolves around link building. The higher quality and the larger number of links to any website will cause it to rank higher in the search engines.

A powerful site I regularly use is www.backlinkwatch.com. With Backlinkwatch, you can enter your competitions website and see all of the backlinks that this site has built. It can show you everything from Youtube video links to comments to link exchanges.

For you to outperform your competition, you will need to build more, higher quality backlinks to your website. With these tools, you will be able to dominate your competition on the Internet.

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Reader Comments (2)

Spying on your competition is a cheap and easy way to find out how other businesses in your niche are advertising. So you can benefit from all their marketing research without having to spend time and money testing the market out yourself.

August 2, 2009 | Unregistered Commentermlgreen8753

A contextual links strategy should be a part of anyone's optimization campaign - well done.

March 6, 2010 | Unregistered Commentercontextual links

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